TBA Law Blog


Posted by: Paul Burch on Aug 17, 2023

Sens. Ed Markey, D-Mass., and Marsha Blackburn, R-Tenn., today asked the Federal Trade Commission to investigate YouTube into possible violations of tracking and targeting children on its channels, reports The Hill. The bipartisan bill followed the release of a report from Adalytics, an ad quality and transparency platform, that YouTube set “long-lasting cookies” that allowed ad targeting and tracking on browsers of YouTube videos labeled for children. The report found that brand websites were harvesting and sharing metadata from viewers with data brokers.