TBA Law Blog


Posted by: Stacey Shrader Joslin on Dec 7, 2022

A multi-state action against JUUL Labs Inc. has resulted in a $434.9 million settlement. Of that total, Tennessee is slated to receive approximately $13 million, Tennessee Attorney General Jonathan Skrmetti announced today. The pay-out is the result of a 34-state investigation into JUUL’s marketing and sales practices, which found the company tailored their products and advertisements to minors. In addition to the financial settlement, JUUL agreed to refrain from a number of marketing tactics, including using cartoons, depicting persons under 35, selling brand name merchandise, using paid influencers, and advertising on billboards, public transportation and most social media.