TBA Law Blog


Posted by: Stacey Shrader Joslin on May 12, 2021

Gov. Bill Lee last night signed legislation that will allow athletes at colleges in the state to earn money off their name, image and likeness, the Tennessean reports. Under the measure, schools will be required to conduct a financial literacy workshop for new athletes and students will be prohibited from endorsing gambling, alcohol, tobacco or adult entertainment products. The bill will take effect Jan. 1, 2022. Tennessee is the 15th state to pass such legislation. It joins Alabama, Florida, Georgia, Mississippi and New Mexico, which all have laws that will take effect July 1.