TBA Law Blog


Posted by: Stacey Shrader Joslin on Apr 30, 2021

Tennessee lawmakers recently gave final approval to a bill that will allow athletes at colleges in the state to earn money off their name, image and likeness. Schools would be required to conduct a financial literacy workshop for new athletes and students would be prohibited from endorsing gambling, alcohol, tobacco or adult entertainment products. A representative for Gov. Bill Lee said he plans to sign the bill, the Nashville Post reports. The bill will take effect Jan. 1, 2022. The move comes as the NCAA is considering a nationwide name, image and likeness framework.