TBA Law Blog


Posted by: Amelia Ferrell Knisely on Apr 15, 2016

“The biggest missed opportunity in marketing is playing it too safe. That’s true even if you’re a lawyer.” That's the word from marketing experts, who shared tips for lawyers on how to build a better brand at the Avvo Lawyernomics conference last week. “Bolder means differentiating yourself through your marketing and how you sound to the folks you’re trying to attract,” said Ann Handley, chief content officer of MarketingProfs. Read more from the ABA Journal