TBA Law Blog


Posted by: Julia Wilburn on Apr 17, 2026

The next installment of the TBA Intellectual Property Section's IP Webcast Series will debut April 29 with section chair Ryan Levy exploring the growing phenomenon of “zombie trademarks,” where abandoned or expired brands are revived by new owners seeking to capitalize on residual goodwill. The program will examine the legal framework governing abandonment under the Lanham Act, the role of consumer perception, and how courts and the Trademark Trial and Appeal Board have treated attempts to resurrect legacy marks. The webcast also will cover risks of consumer deception, strategies for acquiring dormant brands and best practices for advising clients looking to either revive — or defend against — the undead. Register on the TBA website.