TBA Law Blog


Posted by: Julia Wilburn on Nov 26, 2024

Cheatham Middle School in Ashland City must choose a new mascot after the University of Cincinnati (UC) sent a cease-and-desist letter concerning copyright and licensing infringements regarding the school's current mascot, the Bearcats. In a social media post, Cheatham Middle School submitted a proposal to UC agreeing to remove the logo and create a new one but was denied and informed that the school can no longer use or refer to themselves as the "Bearcats." UC owns a sports licensing copyright for the word. The Tennessean reports that, after gathering community input, the top four choices for a new mascot are Musketeers, Bobcats, Cubs or Coyotes.