TBA Law Blog


Posted by: Azya Thornton on Sep 30, 2024

Morgan & Morgan, a Florida-based injury law firm with offices in Memphis, Nashville and Murfreesboro, has sued Morgan Law Group, another Florida law firm, for allegedly violating a settlement agreement regarding keyword advertising. The lawsuit claims Morgan Law paid Google to appear at the top of search results for “Morgan & Morgan,” which Morgan & Morgan argues violates a 2020 settlement. Morgan & Morgan previously sued Morgan Law in 2017 over alleged deceptive advertising practices. The lawsuit alleges that the settlement agreement prohibits Morgan Law from using a variety of advertising words and keywords on Google and other search engines. Morgan & Morgan is seeking unspecified damages, Reuters reports.