TBA Law Blog


Posted by: Stacey Shrader Joslin on Aug 1, 2024

A bipartisan group of U.S. senators has introduced a measure to prohibit the creation of digital re-creations of a person’s voice or likeness without that individual’s consent. Sen. Marsha Blackburn, Tennessee’s senior senator, is one of two Republicans and two Democrats behind the NO FAKES Act. If enacted, the bill would allow individuals to pursue damages if their voice, face or body were re-created by AI. Both individuals and companies would be held accountable for creating, hosting or sharing unauthorized digital replicas. The proposal has garnered early support from entertainment organizations and OpenAI. The federal effort follows passage of the ELVIS Act in Tennessee this year. The Tennessean has more on the story.